reAltitude was formed out of a need in our industry to address challenges. Challenges over the last decade in our industry include fragmentation, REALTOR® Associations fear of losing relevance, the constant need to deliver value to members and growing threats from non-REALTOR® portals. We know that the demands on associations are growing, and reAltitude was created to organize key associations to combat these challenges and harness our opportunities.
We know that REALTOR® Associations can be more effective collaborating and sharing their centers of excellence to rebuild relevance. Associations can aggregate resources to be more competitive and deliver white labeled “solutions in a box” to other participating associations. A strong collaboration of REALTOR® Associations will create a strong market presence.
reAltitude’s focus is to share and utilize the centers of excellence from key associations across the country. By creating economies of scale we can reduce our overhead, reach larger audiences, and pool resources to maximize our efficiency and reduce cost for future products and member benefits.