Communication Plan for Associations
One of the biggest issues for associations is communicating effectively at all levels of the organization. To do so requires the creation of a communication plan and commitment to its implementation. Creating a communication plan requires the following:1. Identifying the different channels of communication at your association. Examples are:
- Leadership to Staff
- Staff to Leadership
- Staff to Staff
- Staff to Member
- Member to Staff
- Member to Member
- Association to Public
- Committee Chairs to Committee Members
- Committee Chairs to Committee Chairs
- Committee Chairs to Board of Directors (BOD)
- Cost savings
- More participation
- Greater understanding of the workings of the association by all, members, staff, public.
- Fax on Demand
- Social Media - Facebook/Twitter/RealTown Communities
5. Determine frequency of current communications down channels identified.
- President to Board of Directors
- Monthly by meeting and weekly by e-mail supplemented by website Committee Chairs to Committees
- Monthly by meeting, weekly by e-mail
8. Monitor results.
If you feel you need better communications at your association, what are you doing differently to accomplish your desired results?
"Insanity: Doing the same thing over and over again and expecting different results."
Albert Einstein or Ben Franklin or Rita Mae Brown or an old Chinese Proverb
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